Great American – Specialty Carrier Supporting Long-Term-Care and Senior-Living Providers
Supporting Senior-Care Ecosystems Through Dedicated Long-Term-Care and Healthcare Liability Solutions
Great American Insurance Group is a specialty insurance organization headquartered in Cincinnati, Ohio, providing niche commercial products across many industries. Within Great American Risk Solutions, it offers non-admitted property and casualty products to the wholesale brokerage market, including a Long-Term Care segment focused on senior-care facilities. Great American also maintains broader healthcare-industry insurance capabilities that protect employees, patients, property, equipment, and data.
Who Is Great American in Healthcare and Senior-Care Risk?
Great American Risk Solutions’ Long-Term Care (non-admitted) operation targets skilled-nursing facilities, assisted-living facilities, dementia/memory-care facilities, independent-living facilities, life-plan communities, and continuing-care retirement communities. These offerings provide industry-leading non-admitted property and casualty products for long-term-care risks, leveraging specialized underwriting, claims, and risk-management experience.
Great American’s broader healthcare-industry insurance products are designed to protect skilled employees, patients, high-value equipment, property, and confidential data, further tying the company to healthcare and senior-care operations. The long-term-care and healthcare segments together position Great American as a specialty carrier with deep senior-care expertise.
Why Senior-Care Ecosystems Need Great American
Senior-care ecosystems rely on Great American when:
- Skilled-nursing, assisted-living, memory-care, and independent-living providers need specialized non-admitted property and casualty solutions through wholesale brokers.
- Brokers seek a long-term-care-focused market with industry-leading products and experienced underwriting and claims teams.
- Senior-care operators want coverage aligned with the complex mix of clinical, operational, and property risks in life-plan and long-term-care communities.
Standardized incident and claims data—covering resident falls, medication errors, infections, pressure injuries, abuse/neglect allegations, elopements, property losses, and executive-level liability events—helps Great American understand risk trends across long-term-care portfolios. When facilities share de-identified, structured data with their brokers and Great American, the carrier can refine rating, adjust deductibles and limits, and target risk-management resources where they will most effectively reduce losses.
Case Study
A multi-state senior-living system operates skilled-nursing, assisted-living, memory-care, and independent-living communities, including a life-plan community campus. Coverage for professional/general liability and associated property exposures is placed with Great American Risk Solutions’ Long-Term Care operation through a wholesale broker. To support underwriting and risk-management collaboration, Great American requests detailed, structured incident and claims data across the system.
The operator implements Caring Data to standardize reporting for clinical and premises incidents, including falls, medication events, infections, pressure injuries, abuse/neglect claims, elopements, and property-damage events. Each incident is coded with consistent types, severity, location, care level, and contributing factors. De-identified aggregate datasets are shared with Great American’s underwriting and claims teams.
Great American analyzes the data to identify differences in risk profiles among SNFs, ALFs, memory-care units, and ILFs, and highlights communities with elevated rates of certain incident types. The carrier works with the operator and broker to adjust coverage structures, align limits and retentions with each facility’s risk, and develop targeted risk-management initiatives such as enhanced fall-prevention programs, infection-control strategies, and environmental safety upgrades. Over time, the operator improves safety metrics and stabilizes its long-term-care insurance costs.
Testimonials
“Our Great American contacts told us the Caring Data reports gave them a clear view of how risk varied across our skilled-nursing, assisted-living, memory-care, and independent-living communities.”
“With standardized incident and claims data, we’ve been able to work with Great American and our broker to fine-tune our long-term-care coverage and focus risk-management investments where they will have the most impact.”
Key Contact
Great American Insurance Group
Role: specialty insurer providing non-admitted long-term-care property and casualty products and broader healthcare-industry insurance solutions for senior-care providers.
Website:
https://www.greatamericaninsurancegroup.com/
Address (listing):
301 East Fourth Street, Cincinnati, OH 45202
Phone (listing): 513-287-8155 (Office) / 800-254-5482
Email (listing): khammersmith@gaig.com
Contact (listing): Keith Hammersmith, JD, CPCU, AIC-M, ARM, ASLI, AIDA
Final Thoughts
Senior-care ecosystems benefit when specialty carriers like Great American Risk Solutions deliver focused long-term-care and healthcare products backed by deep industry expertise. Great American’s long-term-care segment helps providers manage complex liability and property exposures across the continuum of senior living. Caring Data enhances this relationship by providing structured incident and claims information that supports precise underwriting, targeted safety initiatives, and sustainable coverage for organizations serving older adults.